We Remember
For me, the most moving and meaningful part of the Yom Kippur liturgy is the martyology service – when we remember those from our community who died al Kiddish Hashem, for the sanctification of God’s name. There are so many.
A Chronicle (of modern history):
- 70 CE… the Romans destroyed Jerusalem and the Second Temple, killing thousands and sending the Jewish community into permanent exile
- 1096, 1146, 1189… the Crusades dessimate Jewish communities of Europe
- 1290… Jews are expelled from England
- 1306… Jews are expelled from France
- 1480… Jews are expelled from Spain
- 1597… Jews are expelled from Italy
- 1648… Chmielniski’s hordes massacre thousands of Polish Jews
- 1882… government instigated pogroms take place throughout Russia
- 1945… one-third of our people – six million Jews and five million other human beings – are slaughtered by the Nazis
Eternal God, as we recall all our departed and the blessings they bequeathed to us, we pray their souls be united with ours in the bond of life. May our faith, like theirs, be strong, our devotion to Torah unfaltering, our love for Zion constant, and our concern for Israel and humanity unceasing. For as we identify ourselves with the life, hopes and traditions of an eternal people, we ourselves take 0n an aspect of eternity. May we so live that when our years draw to a close, we too shall be remembered for good and for blessing. Amen.
from The Book of Remembrance, Congregation Beth-El Zedeck
Happy New Year
According to the Jewish calendar, the year is 5770.
According to the Chinese calendar, the year is 4706.
This means that the Jews went without Chinese food for 1,064 years.
This period was known as the Dark Ages.
I’m a liberal…
John F. Kennedy included the following in a speech in 1960. Ted Kennedy repeated it:
But if by a “Liberal” they mean someone who looks ahead and not behind, someone who welcomes new ideas without rigid reactions, someone who cares about the welfare of the people — their health, their housing, their schools, their jobs, their civil rights, and their civil liberties — someone who believes we can break through the stalemate and suspicions that grip us in our policies abroad, if that is what they mean by a “Liberal,” then I’m proud to say I’m a “Liberal.”
Sanctuary
This essay was written for the 2009 Spirit & Place Festival, The original is at http://www.spiritandplace.org/spwebResources/pdf/Essay%20Spiegel.pdf
When considering this essay, I figured a rabbi should have religious places that hold special if not sacred value, so I thought of the synagogue of my childhood where I learned (or at least they tried to teach me) the rich traditions of Judaism. I thought of the shul where I davened (prayed) with my grandfather. I thought of the synagogues I have been privileged to serve. I thought of the myriad places in Israel that have historical and religious significance to Jews. And I thought of the synagogue where my children became bar and bat mitzvah.
And while all these places brought fond memories, none felt inspiring. I panicked. How could I write an essay on inspiring places when, while important and meaningful, none jumped out as truly inspiring? Then I realized all had a common trait that was inspiring—people. It wasn’t the synagogue of my childhood that was inspiring; it was Mr. Shapiro who taught me that learning Torah could move me to be a better person. It wasn’t davening in my grandfather’s shul that was inspiring; it was seeing my grandfather’s non-judgmental piety, in the face of so much personal tragedy, that inspired me. It wasn’t leading a congregation that inspired me; it was the privilege of being with people as they experienced the ups and downs of their lives that inspired me. It isn’t the synagogue where my children became full members of the Jewish community that is inspiring, it is their acceptance of their place in the community and the love of friends and family that inspired me.
Jewish tradition holds that there are only two things holy in a synagogue—the Torah and the people. The building, while important, is just a building. Crossing the threshold into the synagogue does not take one from the world of the profane into the world of the sacred any more than crossing the threshold of an office building. What’s really important are the people whom we seek to inspire and who, in turn, will inspire us.
When the second Temple was destroyed in 79 ACE, the community faced a conundrum. How could they maintain a sense of Judaism without this thing, this structure, as the central focus of their faith? In their inimitable wisdom, the rabbis transferred the power of the Beit Hamikdash, house of sanctuary or holiness, to the home—the Mikdash Me’at or little temple. Parents became the new priests and children their charges. While synagogues became and remain important, they are so primarily because they offer a place to congregate, to be together as a community.
In his book Shopping Malls and Other Sacred Places, Lutheran theologian Jon Pahl writes that new institutions have usurped churches, synagogues, temples, and mosques as our revered spaces. For me as a Jew, it’s not that these places compete with synagogues for our souls; it’s that we have forgotten how to be in community. Instead of seeking inspiration from one another, we search for it in experiences. Life has taught me that the experience of inspiration is not found merely in congregating with others, but in forming relationships. Martin Buber was clear that it is when we acknowledge the humanity of others in our relationships that we experience God. Judaism says that it is loyalty to the teachings of the Torah that is the measure of the faith of the Jew, and not loyalty to an institution.
Jewish spirituality centers on being inspired by others. Which is better: the focus on finding the spiritual in the synagogue or in life’s journey? I am not convinced that either is better, but that personal spiritual growth requires both. It is our tradition to explore the Divine in places other than the synagogue, especially in the home. The concept of Mikdash Me’at, the sanctuary of home, is a cornerstone of Jewish spiritual practice. However, it is also our tradition that prayer in a group is more powerful than alone. It is not happenstance that a quorum, minyan, is required to recite certain prayers, particularly those that are most personal. It is not that God hears better in groups, it is that we hear better in groups! Our connection to God is through our connection to each other. Therefore, the synagogue provides the space where the sacred can congregate, where people can come together with Torah and live the experience of Judaism. After all, what are we worshiping? It’s not the building, the chairs, the walls, or the aron ha’kodesh; we are worshiping our aliveness and our connection with the Divine.
Buber also said, “Next to being the children of God our greatest privilege is being the brothers of each other.” That inspires me!
sometimes how I feel…
One Shabbat morning, a mother went into the bedroom to wake her son and tell him it was time to get ready to go to the Shul (synagogue), to which he replied: “I’m not going.”
“Why not?” she asked.
“I’ll give you two good reasons,” he said. “One, they don’t like me”, and two, I don’t like them.”
His mother replied: “I’ll give YOU two good reasons why you MUST go to the Shul.
“ONE, you’re 54 years old,” and TWO, you’re the Rabbi”
10 Things To Include on Your Synagogue Site – Now!
From the Talance blog, http://talance.com/blog/2009/07/22/10-things-to-include-on-your-synagogue-site-now/
- Contact information – on the homepage. This includes mailng address, phone number, e-mail address and fax number.
- Directions. This includes a map (like a Google map), parking information and public transport options. Do you provide transport services? Include info on this here too.
- Service times. keep this up to date with candle-lighting times and special, high holy day services. In text, on the homepage.
- Rabbi’s blog. If there are two things rabbis do well, it’s think and write. They should be blogging machines. If you’re thinking, “But I can’t get the rabbi to blog!” have him or her send you an e-mail every week with their thoughts, and you do a cut-and-paste job. Bonus points if you put the most recent blog posts on the homepage.
- Extra blog for special projects. This is especially for long-term projects you want to inform your members of, like renovations, new programs or campaigns like Save Darfur. Yes, start a second blog for these things. That way you don’t cloud the focus of the rabbi’s blog.
- Pictures – OF PEOPLE. If you have to show a picture of a room, make somebody stand in it. Better if multiple people are standing in it. If you can’t take pictures during services, provide arty shots of architectural highlights.
- A calendar. Keep it up to date. Bonus points if you put the week’s events or a date-picker on the homepage.
- A way to give. Do not be shy. Do not make it hard for people to figure out how to give. They want to help you out. Let them.
- Calls to action. Tell your visitors what they should do when they arrive at your site. if you want donations, say, “Donate now!” If you want them to subscribe to the blog, say, “Subscribe to the blog!” If you want them to come to an event, say, “Sign up for our next event!” Get the picture?
- A special section for potential members. Your regular Joes know what you’re all about, but your new people need special guidance. Put all the stuff they need – like directions, membership forms, rabbi’s profile – in one handy spot so they can pick it up when they come. Label it clearly, “Visitors: Click Here.”
Social Networking and Congregations
This article by Center for Congregations Information Technology Director Aaron Spiegel appeared in the Summer 2009 issue of Congregations magazine.
Social Networking and Congregations
by Aaron Spiegel
A recent YouTube video titled “Social Networking in Plain English” claims networks are only as valuable as the people and connections one can see. If I think about real “friends” and connections in my life this makes perfect sense. The piece goes on to assert that social networking sites help us see the real world connections that are hidden. So, by allowing me to see who my friend’s friends are, I can connect with a broader community than the one I can “see.” Simplistic? Yes, but this is really the essence of social networking.
Social networking sites are a phenomenon. Sites like Facebook, My Space, YouTube, LinkedIn, and others are redefining personal social experiences. They have even redefined the use of the term “friend.” The Annenberg Center for the Digital Future’s 2007 report was titled “Online World as Important to Internet Users as Real World?”and the 2008 study reported that membership in online communities has more than doubled in only three years.
These sites are also changing the way people communicate with their congregations. We see more congregations creating Facebook and LinkedIn groups, using YahooGroups as extensions of congregational communications, and even pastors Twittering (microblogging). To find out what congregations are really doing with social networking we conducted a survey. The results are interesting!
Of the congregations surveyed, only 32 percent reported that they had a Facebook or MySpace page for their congregation. When we asked why, some reported suspicion of the medium and a general lack of knowledge about its purpose. Several commented that clergy won’t support it. Some report that they are still trying to get a functional website up and running (an interesting reminder that we can’t assume all congregations are using even basic technology tools). One of my favorite responses was “My church does not see the need to have a website. They still treat the Internet like it is a novelty.” Interesting, since someone from that church saw this survey and thought it important enough to fill it out! Of the 32 percent who answered that they did use Facebook or MySpace, nearly 60 percent affirmed that it enhanced communications between the congregation and its members.
While 32 percent of congregations reported using these tools, almost 50 percent of those surveyed answered “yes” when asked if the pastor or rabbi has a personal Facebook, MySpace, blog, or other such account. So, while almost half of congregational leaders are using social networking, respondents don’t consider this to be part of the congregation’s communication strategy!
When we asked, “Do you think online social networking enhances or worsens congregation/member relationships?” 90 percent responded that it enhances them. While the use of these tools is far from widespread, the perception that they enhance member-congregation communications is resoundingly positive. One respondent said, “Intuitively, I believe it has the potential to enhance it, but we have no experience to back that. We are working toward exploring this.”
We included blogs in social networking strategies and the survey. Only 26 percent of respondents reported using blogs. We expected more. Those who reported using blogs gave some interesting and varied uses: clergy sermons with commentary, building construction updates, podcasting, a sabbatical travelogue, and personal thoughts from clergy and staff. While I don’t mean to pick on anyone, some responses were downright funny. One commented, “No, but I would like to start one. We are forming a committee to explore maximizing the uses of our church website, and a blog makes sense to me…” Great, another committee! And my favorite, “Most folks here are introverts and writing thoughts down seems redundant.”
There seems to be widespread perception that social networking tools target a certain age group. When we asked, “Does social networking target a specific age group (i.e., next-generation twenty- to thirty-somethings)?” 57 percent of the responses were either “definitely” or “we think so.” “Not sure” accounted for another 21 percent. “No” trailed at a mere 6 percent. Recent data shows a different picture: The average age of Twitter users is between thirty and forty-nine. According to comScore in 2007, the average age of social sites like Facebook and MySpace was twenty-five and trending upward. According to Inside Facebook, the number of users over thirty-five has nearly doubled in the last sixty days (dated March 25, 2009). The fastest growing demographic is women over fifty-five. “The biggest growth in terms of absolute new users over the last six months occurred among users thirty-five to forty-four.” The majority of U.S. Facebook users are now over twenty-five.
Clearly these are not tools for young people, at least not anymore.
I understand the reluctance of congregations to venture into the world of social networking. Caution is certainly warranted—but I don’t think we can wait too long. People are spending large amounts of their time in the virtual world. We need to be there to greet them!
Rabbi Aaron Spiegel is the information technology director of the Indianapolis Center for Congregations.
Congregations, 2009-07-01
Summer 2009, Number 3
Robo-Goys, Kosher Phones and Other Jewish Technological Innovations
by Patrick Aleph, July 2, 2009, http://www.jewcy.com/post/robogoys_kosher_phones_and_other_jewish_technological_innovations
People don’t like to think very far into the future. I understand that: I can barely think about next week, let alone a decade from now.
But if the Tribe is going to survive, we need to learn to adapt. Judaism came from a pre-modern era. Now, more than ever, we need to find creative ways to use technology to bring the Tribe into the 21st Century…kicking and screaming if we have to.
So here are five technological innovations, which I feel will greatly improve Jewish life and further the Jewish People.
Twitter Minyans: I brought this up in my last article on Judaism and Marketing. It makes no sense to me that technology and prayer have not been fused together. Most of the prayers are short enough that they will work in Twitter, and we can shorten the other ones to fit in the 150 character box.
Digital Shabbos Candles: There’s nothing that requires a Shabbos candle be a physical candle (haters beware, I did look in Code of Jewish Law for this), so we can assume that a candle screen saver would work just as well for Friday night. If you want something a little more low-tech, a simple flashlight would work just as well. But remember that if you do that, you have to let the battery run out, as switching the light off is “work.”
Robot Shabbos Goys: Need a Shabbos goy but don’t want to bother the nice Christian family next door? In the future, we’ll have robots to do that for us. Even today, modern conveniences like the Roomba by iRobot take away any pressure to work on Shabbat.
Kosher iPhone: The future is here and it’s called the iPhone. iBlessing and ParveOMeter are two amazing iPhone/iTouch apps to appease the yiddishkeit desire to introduce efficiency into the Jewish lifestyle. Future apps that I would like to see include the Modeh Ani alarm clock and a call-your-mother app that sends pre-recorded voicemails to your mom, letting her know you haven’t dropped out of med school (yet)!
Insta-Conversion: Utilizing the power of the Internet, we can completely re-think how new Jews are brought into the Tribe. The general requirements are a pre-interview, some kind of Judaism 101 class, Bet Din, bris, mikvah and a public ceremony. If we break this down, we find that most of this can be done quickly and efficiently, utilizing e-technology. Pre-conversion interviews between rabbi and convert can easily be done via IM or Skype. Classes can be modeled after distance learning with e-books to read and online exams. The Bet Din can be turned into a teleconference, or again, another Skype adventure. The bris (for men) and mikvah would need to be in person, but as far as I’m concerned a public ceremony could be a mass update on your Facebook/Myspace/Twitter. We could also use webcams to broadcast this event.
Stay tuned; I am sure I’ll come up with more.
Physics Envy
“Economists suffer from a deep psychological disorder that I call ‘physics envy’. We wish that 99 percent of economic behavior could be captured by three simple laws of nature. In fact, economists have 99 laws that capture 3 percent of behavior. Economics is a uniquely human endeavor …”
Andrew Lo, a professor of finance at the Massachusetts Institute of Technology
How To Create a Dysfunctional Website
original post at http://talance.com/blog/2009/06/22/how-to-create-a-dysfunctional-website/
In preparing for an upcoming presentation on how to create functional websites, and it’s got me thinking about all the dysfunctional sites I’ve seen recently. There’s no single feature that makes a website completely unusable, but there definitely are trends.
Below, divided into three categories, are the chief gaffes you should follow if you really feel like creating a website that doesn’t work.
Market Positioning
Build your website without thinking what you want. “Yes, we need a website!” is a lousy reason for a website, yet it’s the one too many people follow. First, make a list of all your organization’s goals, and then think about how technology might help you meet those goals. Then from that you can start to think about shaping your website around your needs.
Don’t think about who’s looking at the site. If your audience is made of 50-year-old women from the Midwest, why would you create a zippy website built to attract college students? If those people are interested in volunteering, why would you load the homepage with information on grants, staff bios and news releases? Think about what the people coming to your website want or need to see, and then give it to them.
Design
Use lots of clipart. Ooph. Steer clear of crummy clipart. Go for real pictures, even freebie stock photography, rather than goofy cartoon drawings. Check out the Creative Commons images on Flickr or Stock.xchng for good resources.
Include pictures of empty rooms. What’s welcoming about an echo-y chamber? Put some people in there!
Use flashy splash pages. They look like ads and have the same effect. People click off splash screens and never get to the meat inside. It’s like going around with two hats on. The top one doesn’t matter and makes people think you’re nuts.
Use a microscopic font. You know how on TV ads, they put all the stuff they don’t really want you to read, but are required by law to display, in teeny text at the bottom of the screen? It’s because no one can see it, and they ignore it even if they can. Small font does the same thing to your website, but the whole website.
Honestly, tell me how readable this is.
Usability
Shroud donation processes in mystery. Heavens, if people want to give you money, make it easy for them. Here, take this big bright Donate Now! button and put it on your homepage. (Right-click and choose Save As.) A gift from Talance to you.

Glom onto every widget you can find. A real danger with the proliferation of widgets and plug-ins and add-ons is that you have a website that looks like a carnival. All flash, no focus. Choose wisely with anything you add onto your site, and make sure it follows your directive of achieving your goals.
Add 50 items – or even 10 – to your menus. People’s eyes cross when they see more than seven items in a menu, so stick with that magic number.
Put the most important info at the very bottom of the page. People look at the top left of web pages to pick up the most important information. If there’s something you really want people to read, put it up there and now down below.
















































