The Jewish People, Inc.
STAR’s Rabbi Hayim Herring recent blog entry, The Jewish People Inc: A Study On How Synagogues Develop is clever… and brings up an interesting question. Herring likens the development of the Jewish people, to the development of a company or corporation.
We began as a family owned business (Abraham through Jacob). Jacob moves the company because of economic developments. It prospers and spins off into 12 different divisions. We experience a hostile takeover, Egyptian enslavement, which takes us off mission. A few dissenters, Moses and Aaron, try to steer the company back towards its founding mission and a return to the corporate headquarters.
Because of years with lack of corporate focus, Moses ‘hires’ an outside organizational consultant – Jethro. Herring continues the story with great expertise, but I want to stop here. I recently worked with a large synagogue on long term strategic planning and organizational development. I recommended they use a non-Jewish consultant, one who is well-known in the church world but who had never worked with a synagogue. Knowing this consultant and his work well, I knew he would be a perfect match for the synagogue. Fortunately, I was right and the consultation was (and is) working very well. This congregation, which some deemed dysfunctional beyond repair, is well on its way back to health, vitality, and mission focus.
In some respects I was lucky. But I had an ulterior motive in recommending this consultant. I have nothing against synagogue consultants. Many are excellent change facilitators. But the change they facilitate is sometimes shrouded in a ‘business as usual’ paradigm. Many times, synagogue consultants are focused on getting the congregation back to stasis, a state of no change, what Larry Hoffman calls the ‘default’ mode. I think this is, in part, because rabbis and synagogue leaders don’t know what they don’t know. This synagogue was willing to venture outside their comfort zone, the default Jewish world, to see what they didn’t know that might be possible. The consultant recently commented to me, “I had no presuppositions about how synagogues work. I think if I’d been an insider my presuppositions would have clouded the work.”
Might the synagogue world take a lesson from this congregation’s experience? Moses went to his most trusted advisor, his father-in-law, for leadership advice. He didn’t care that Jethro was not part of the tribe. He was the best resource to address the issue. Synagogues might consider this model.
Stay tuned for part 2 – what the consultant discovered about synagogues!
Top rabbis
Newsweek just published their (now annual) list of top rabbis in America. This year they split the categories into Top 25 Pulpit Rabbis in America and Top 50 Influential American Rabbis. I had planned to leave this alone (except for a post on Synablog because many of the rabbis are associate with Synagogue 3000), but after reading Rabbi Jill Jacobs’ post on jspot.org and Tamar Fox’s post on jewcy I couldn’t help myself.
Last year when the list came out, Rabbi Jeffrey Salkin wrote a great piece in the New York Jewish Week entitled, “Solace For Rabbis Not Among ‘Top 50’.” I won’t try to rewrite or even paraphrase Salkin’s article but he makes several points worth quoting – and remembering.
“Impact? Influence? What possible way is there to gauge the influence and impact of rabbis who, quietly and without fanfare, teach Torah every day of any week in any synagogue?” How many thousands of American Jews have been touched by an interaction with a rabbi who changed their life? How on earth could we possibly measure this kind of impact?
“Newsweek.com’s list of top rabbis should not only cause concern for rabbis, it should cause concern for lay leaders as well. The making of a Jew is a slow and laborious task, and most of the work happens out of anyone’s range of sight.” Agreed – this list only makes it harder for ‘in the trench’ rabbis to do the excellent work they do, every day, every week, slowly forming individuals.
And finally, “And so, to my colleagues who are peeved that they didn’t make the list, despite their contacts, and to those Jews in the pews who are miffed that their rabbis’ names somehow got left on the cutting-room floor, do not despair. Like the afikomen at the Seder, the real goodness that happens is often hidden — it’s just waiting for someone to find it.”
This is all true – unless I’m on the list next year!
A principal with principles
This piece from NBC’s morning show debunks a lot of myths and assumptions about Chassidic Jews. This is a wonderful example of ‘tikkin olam.’
http://www.msnbc.msn.com/id/21134540/vp/23590816#23590816
Is this American?
Today is the anniversary of Martin Luther King’s assassination. King said, “History will have to record that the greatest tragedy of this period of social transition was not the strident clamor of the bad people, but the appalling silence of the good people. Not the number of people who support the evil versus those who oppose, but especially note the number of those who choose to remain silent.”I’m afraid we’ve not gotten too far from the bigotry and narrow-mindedness Dr. King described. Watch this video and make a sound judgment by asking yourselves, “is this American?”
Honor the Image of God: Stop Torture Now

Rabbis for Human Rights North America and K’vod Habriot have joined with the National Religious Campaign Agains Torture (NRCAT) to bring the anti-torture message to congregations across the country. Get your synagogue to order a Stop Torture banner to hang in your community!
What are the goals of K’vod Habriot?
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Build the first-ever, national network to mobilize Jewish commitment to human rights.
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Mobilize the Jewish community to address other human rights issues.
K’vod Habriot Statement of Principles:
- “Every human being is created in the image of God” Bidmut Elohim asah oto: It is incumbent on each of us to act in a way that affirms the fundamental dignity of every human being. Respect for each human being is the foundation of Jewish ethics.
- “[We must] do what is just and right.” La’asot Tzedek U’Mishpat: For a nation to have legitimacy, it must enforce a system of law that is fair, equitable, and just.
- “Do not oppress the stranger, orphan or widow.” Ger, Yatom, V’Almananah Al Tonu: We have a duty to promote a society that cares for the economic well-being of all of its members, especially those who are most vulnerable.
- We believe that the Universal Declaration of Human Rights flows from these Jewish values, as well as from our own historical experience, especially that of the treatment of Jews during the Holocaust. Therefore, it is incumbent on us, as Jews, to defend the human rights of all who are oppressed.
10 Easy Ways to Keep Me from Visiting Your Church Because I Visited Your Website
Just replace ‘church’ with ‘synagogue’ – these rules apply! Kudos to Tony Morgan of New Spring Church in Anderson, SC wrote this post on his blog. It’s so nice when someone else confirms what I say. Thanks Tony!
- Avoid telling me what’s going to happen at your church this weekend. I found churches that had weather reports but nothing about their upcoming weekend service. I found two churches that had prominent information about upcoming golf scrambles (which I appreciated as a golfer), but nothing about this weekend’s service. Why would I come if I don’t know what I’m going to experience?
- Put a picture of your building on the main page. After all, ministry is all about the buildings.
- Use lots of purple and pink and add pictures of flowers. Really. Are you expecting any men to show up? And, for my benefit, please don’t put any doves on your website. Doves scare me.
- Make me click a “skip intro” or “enter site” link. I don’t have time for that and it’s very annoying. If I have to wait for something to load or have to click around intro pages to get to the real information, I’m probably going to skip your church service.
- Add as many pictures and graphics as you can to the main page. My life is already complicated. I don’t have time to figure out what’s important at your church. If you dump everything on the main page, I’m assuming you don’t know what’s important either.
- Use amateur photography. And, for the record, it would be helpful to have at least one normal looking person on your site. Do us all a favor and hire a graphic designer, a professional photographer or purchase some stock photography.
- List every single ministry you have at your church. Frankly, I don’t care what ministries you have. I just want to know whether or not I should visit your church this weekend. My first step isn’t the men’s Bible study or joining your church’s prayer partners ministry.
- Make it as difficult as possible for me to get directions, services times, or find information about what will happen with my kids. It’s important that my kids have a great experience. If you can’t convince me that that will happen, I’m probably not going to risk visiting your service.
- Put a picture of your pastor with his wife on the main page. That tells me it’s all about a personality, and I see enough of those people on television. I actually found one church that had not one but two pictures of the senior pastor on the main page. He was looking mighty dapper, though, in his fancy suit.
- Try to sell your church rather than telling me how I will benefit from the experience. I don’t care how great your church is. I just want to know if visiting your church will help me and my unchurched friends take our next steps toward Christ.
Black Judaism
The New York Times ran a piece today on Rabbi Capers C. Funnye, Jr. Funnye is the first African American admitted to the Chicago board of rabbis. I’ve followed Funnye and his congregation, Beth Shalom B’nai Zaken Ethiopian Hebrew Congregation for several years. A Chicago television show did a piece on the congregation several years ago.
Last November at the Hallelu Atlanta event I got to see and hear Joshua Nelson, ‘The Prince of Kosher Gospel Music.’ Nelson brought the house down! All 4,500 attendees were dancing in the aisles to his brand of Jewish gospel music. After the concert I heard more than a few people asking why our synagogue music isn’t as exciting and inspiring.
Black Jews have been around for, well forever! Some posit that our Biblical ancestors were dark skinned. Makes sense to me. It’s unfortunate that the Jewish community has shown a level of bias akin to racial descrimination. The Jewish world is more than Ashkenazim. We can learn a lot from our black brothers and sisters. They are as much a part of k’lal Yisrael as we are!
Counting Members OR Having Members Who Count
My friend Rabbi Hayim Herring recently wrote a piece on the Co-STAR blog entitled “Real Leaders Are Not Loved By All.” Hayim reminds us that the final sentence of the book of Esther says,
For Mordecai the Jew ranked next to King Ahasuerus and was highly regarded by the Jews and popular with the multitude of his brethren; he sought the good of his people and interceded for the welfare of all his kindred.
It’s pretty clear that the Torah is inferring that while Mordecai was popular with some in the community, he wasn’t so with everyone. Hayim’s commentary reminded me of one of my favorite books. It’s a small book written for churches, entitled Rocking The Church Membership Boat: Counting Members OR Having Members Who Count.” Author Jan G. Linn posits that strong congregations are those who have a clear sense of who they are and attract congregants of a like mind.
These mission-focused congregations have requirements of members – and not just monetary ones. Members come into covenantal agreements with the congregation to be vital and viable members. This may include a certain number of service hours, teaching, committee and governance work. And if they don’t fulfill their end of the agreement, the congregation has the prerogative to ask them to leave. Can you imagine a synagogue asking a member to leave because they’d consistently failed to fulfill an agreement?! I can’t, and that’s an indication of part of our community’s problem. We’ve become ‘fee-for-service’ institutions that both cater to the whims of a select few and fail to be sensitive to the needs of the many. What would it mean if we stopped counting members and began creating kehillath kedoshim, sacred communities of members who count?
Synagogue websites
There is a website resource I often recommend to congregations looking to develop their own sites. It’s called Web Pages That Suck, http://www.webpagesthatsuck.com/. As the name implies (not so subtly), it is a review of websites that don’t quite measure up to Vincent Flanders’ (and the world’s) idea of decent websites. Flanders includes some great tools to analyze ones own site.
In the spirit of avoiding lashon harah, and without getting too judgemental, you can guess why I recommend it to congregations. There are a lot of bad church websites. Proportionally, there are even more bad synagogue websites.
This post was spurred by a recent email to me from Monique Cuvelier of Talance. Talance is a web development company and Monique has taken on the daunting task of working to improve synagogue sites. Her email asked if I had any exemplory synagogue sites to recommend. My reply was that I didn’t even have any really good sites to recommend. Sure, there are some nice, slick looking synagogue sites out there, all of which are based on Web 1.0 – ‘here’s my information, come look at it.’ While much of the church world has embraced Web 2.0 philosophy (see my post on Cyberculture, http://atomic-temporary-2090004.wpcomstaging.com/2008/02/16/cyberculture), I’ve yet to see a synagogue use web technology as a way to elicit or solicit information from readers.
I’m encouraged to see that many rabbis are now blogging. That’s a start! Let’s all encourage Monique by reading her blog and taking her suggestions, http://talance.com/blog/!













